Sales Recovery Prioritisation Report (API Version)

Most ecommerce teams know some products are underperforming - but not which ones matter most, or where to focus first.

Sales Recovery Prioritisation is a weekly, automated insight that identifies the products where improving price, availability, or merchandising is most likely to unlock meaningful incremental revenue.

Behind the scenes, the report uses robust statistical benchmarking to compare each product against similar products, smoothing out noise and accounting for scale, confidence, and availability. What you see is a clear, ranked list of products that deserve attention now - not dashboards, not guesswork, and not vanity metrics.

No analysts required.
No manual filtering.
Just a focused, commercially-ranked action list.

Important Note: You must use a standard implementation of Google Analytics (GA4) and use Google Cloud Project & BigQuery in order to access this report.

Who This Is For:

• Ecommerce Managers
• Trading & Commercial Teams
• Merchandising Teams
• Digital Leads responsible for revenue growth
• If your catalogue is large and time is limited, this is for you.

What You Get

• A weekly prioritised list of underperforming products
• Ranked by commercial opportunity, not just statistical deviation
• Automatically accounts for stock availability and confidence
• Designed for trading, merchandising, and ecommerce teams
• Delivered via a simple, read-only dashboard

Key Benefits

• Focus time where it pays back
  Stop spreading effort thinly across the catalogue.
• Turn data into decisions
  No interpretation required — the ranking does the thinking.
• Align teams around revenue impact
  One shared, objective view of what matters most.
• Build confidence in trading decisions
  Insights are statistically rigorous, but operationally simple.
• Scale without analysts
  Works across tens of thousands of products automatically.

FAQs

Is this just another conversion report?

No. This is not a diagnostic dashboard. It is a prioritisation engine designed to answer one question:
“Which products should we fix first?”

Does this account for stock issues?

Yes. Products that are frequently unavailable are automatically identified and either suppressed or excluded, so recommendations remain realistic and actionable.

Will this highlight low-volume noise?

No. The model adjusts for traffic and confidence, ensuring low-signal products don’t distort the output.

How often is the report updated?

Weekly, using a rolling 28-day view of performance.

Do we need an analyst to use this?

No. The output is designed for ecommerce, trading, and merchandising teams to act on directly.

How large a catalogue can this handle?

Tens of thousands of products — the prioritisation logic scales automatically.

What actions does this support?

Typical actions include:

• Price optimisation
• Promotional planning
• Content and merchandising improvements
• Stock and range decisions

Stop guessing which products matter most!

Start fixing the ones that drive revenue.

👉 Subscribe to Sales Recovery Prioritisation
👉 See your first ranked list within days